#LivinginLulu

This is a social media marketing campaign done for Lululemon. The big idea behind the campaign is #LivinginLulu. This is a campaign targeted to young adult women that is connected to the release of a new subscription service Lululemon offers. The story behind #LivinginLulu is the idea of wearing Lululemon wherever you are; practically living in it. Whether you are shopping, going to school, working out, or just chilling at home, Lululemon can be worn whenever and wherever.

Graduate Hotels

This project for Graduate Hotels focuses on brand expansion by offering a new experience targeting the parents of graduating students. This experience would include discounts, rewards, etc. The experience is made up of “Parent Packages'' that center around Fall and Spring Graduation, with smaller experiences available around orientation weekends. Graduation weekend is a crowded mess and our proposal gives parents the opportunity to celebrate their children from the comfort of Graduate Hotel grounds. The Graduate brand fits well with the Parent Package proposal as Graduate is a unique and niche company well known for its authentic vibe.

Function of Beauty

Function of Beauty is a mainly digital brand that specializes in personalized hair, body, and skin care. The purpose of this project was to perform an audit for the brand, using SWOT Analysis to understand their strengths, weaknesses, etc., and in turn using this information to offer recommendations.

Terry College of Business Rebrand

The Terry College of Business at the University of Georgia is known for being one of the top business schools in the nation. With this project, my team and I looked at options for rebranding, including a changed logo.

Celsius

Celsius is an energy drink brand that has recently grown in popularity among college students. In this project, my team and I test two different advertisements in order to see which does better among college students. We also tie in the principle of liking and the Social-Adjustive Function of Attitudes.

Ice Spice x Diet Coke

For my final project as a social media intern at Get Engaged, I was tasked with coming up with a social rollout and activation for a hypothetical collaboration between Ice Spice and Diet Coke. The project included content seeding, activations, and influencers.

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